Posts Tagged ‘Customer Relationship Management’
CMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
Read MoreB2B Use Of CRM Systems, July 2013 [TABLE]
89% of B2B marketers and salespeople say that the amount of price pressure they’re feeling from customers and buyers has increased over the past 3 years, making it more difficult to close high-margin sales.
Read MoreSenior Management Attitude Toward Customer Relationship Marketing, July 2013 [CHART]
Higher-growth organizations are almost 50% more likely to see customer relationship marketing (CRM) as a critical way of life than lower-growth organizations (36% vs. 25%).
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreHow SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]
Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.
Read MoreB2B Lead Generation & Automation [CHART]
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all.
Read MoreSocial CRM Adoption, September 2012 [CHART]
Adoption of social customer relationship management (CRM) systems is low among marketers, although a significant proportion are planning to use a system by the end of this year.
Read MoreCMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
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