Posts Tagged ‘Customer Loyalty’
How Internet Users Show Brand Loyalty, March 2012 [CHART]
Loyal customers tell other people about their positive experiences, buy more and overlook competing products and companies.
Read MoreCEO Social Media Effectiveness According To Employees, Q3 2012 [CHART]
The highest percentage of employees said that CEOs’ use of social media was most effective at raising the brand’s profile.
Read MoreExecutives' Views On Customer Experience & Loyalty, February 2013 [CHART]
74% of American senior executives surveyed by Oracle strongly agree that customers’ experiences impact their willingness to be loyal advocates.
Read MoreObjectives For Video Marketing Efforts, December 2012 [CHART]
The consensus on objectives for online video campaigns of all kinds was that awareness is key—94.6% of respondents were looking to achieve that end.
Read MoreCustomer Loyalty In The Age Of Showrooming [PRESENTATION]
This presentation by faberNovel looks at strategies for bricks and mortar retailers to fight online competition.
Read MoreCross-Channel Strategy Benefits, December 2012 [CHART]
3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
Read MoreRetail Marketing Priorities By Time Spent, September 2012 [CHART]
Retail marketers are spending most of their time building their brands and drive sales, and are not as focused on engaging customers or building customer loyalty.
Read More