Posts Tagged ‘Customer Loyalty’
Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreBrands With Most Loyal Customers, 2014 [TABLE]
Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreNorth American Online Marketers' Top Goals, August 2014 [CHART]
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
Read MoreTop Challenges For Small Businesses In Attracting & Keeping Customers, August 2014 [CHART]
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
Read MoreEffect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read More5 Ways B2B Marketers Struggle With Content Marketing
Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.
Read MoreTop Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Read MoreUS Consumers’ Brand Recommendations, June 2014 [CHART]
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
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