Posts Tagged ‘Customer Journey’
Top Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreChanging Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreMarketers' Cross-Channel Marketing Capabilities, May 2014 [CHART]
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
Read MoreOnline Leaders & Followers, August 2014 [TABLE]
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read More5 Ways B2B Marketers Struggle With Content Marketing
Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.
Read MoreB2B Technology Buying Decisions, May 2014 [TABLE]
There are typically 7 executives involved in technology buying decisions in the US.
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