Posts Tagged ‘Customer Journey’
Understanding Of The Customer Journey [CHART]
Less than half of marketers feel confident their organization understands the customer journey.
Read MoreMost Important Online Marketing Capabilities [CHART]
Some 62% of brand and agency representatives around the world are satisfied with how well their current marketing technology is meeting their expectations.
Read MoreImportance Of Marketing Tech Solution Capabilities, According To Execs [TABLE]
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
Read MoreMarketing Effectiveness By Lifecycle Stage [CHART]
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreTop Conversion Optimization Methods, September 2015 [CHART]
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Read MoreTop Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MoreBudget Allocations By Customer Journey Stage, September 2015 [CHART]
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
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