Customer Experience Archives - Page 7 of 20

Department Responsible For Customer Experience Now & In The Future [TABLE]

27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.

Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.

Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.

87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.

Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.

Social networks were hardly ever the preferred channel for making customer service inquiries.

23% of US internet users have used social media for customer services purposes at some point.

Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.

The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.