Important Attributes to eShoppers for Beauty & Personal Care Products [CHART]

Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product…

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Customer Experience Ratings By Channel [CHART]

via marketingcharts.com Executives working at companies involved in e-commerce or e-business are more likely to say that the quality of their company’s customer experience is good in physical stores than online, per a [download page] study released in June 2012 by Econsultancy in association with Tealeaf. 53% of respondents rated the quality of customer experience…

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