Customer Experience Archives - Page 17 of 20

How Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]

Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.

Most Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]

A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.

How People Shared Their Customer Service Experiences, 2013 [CHART]

Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.

Marketers' Attitudes Toward Personalization, April 2013 [CHART]

More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success.

Long-Term Impact Of Customer Experience, April 2013 [CHART]

39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.

Types Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]

71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.

Retail Website Load Times, March 2013 [CHART]

Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds.

Online Marketing Success Factors [CHART]

Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.

Interbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]

The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.

eCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]

Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.