Customer Experience Archives - Page 13 of 20

Top Benefits Of Big Data Use, August 2013 [CHART]

For agencies, 64% said Big Data allowed them to develop insight into customer experiences to help drive useful strategy, and 63% of marketers said the same.

Areas That Have Benefited The Most From Big Data Use, August 2013 [CHART]

Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.

Rise Of Social Business Use In Companies, 2012 [CHART]

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

Consumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]

A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.

Customers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]

The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.

Buyers' Expectations & Experiences When Inquiring Online, October 2013 [CHART]

When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies.

Customer Experience Integration, October 2013 [CHART]

Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.

How Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]

7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).

Enterprise Mobile Strategy Objectives, October 2013 [CHART]

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.

Top Big Data Priorities, June 2013 [TABLE]

The primary goal execs see Big Data serving is helping improve the customer experience.