Posts Tagged ‘Customer Experience’
Millennials' Shared Online Experiences, December 2013 [CHART]
Two-thirds of Millennials said they share at least some social experiences online.
Read MoreImportant Elements Of Retailers' Omnichannel Strategy, June 2013 [TABLE]
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
Read MoreTop Reasons Tablets Are Not A Preferred Online Shopping Device, March 2013 [CHART]
The tablet checkout process has also been a hindrance to greater eCommerce conversion.
Read MoreBenefits Of Real-Time Marketing, April 2013 [CHART]
When it comes to real-time efforts, marketers hope to drive increases in engagement with their often-elusive audience.
Read MoreB2B Buyers' B2C Behavior, November 2013 [TABLE]
61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions.
Read MoreTop Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]
Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.
Read MoreConsumer Desires For Speedy Online Support, November 2013 [TABLE]
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
Read MoreLeading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
Read MoreMobile Retail Site Performance, November 2013 [TABLE]
From an iPhone 4s, the median mobile site took 4.33 seconds to load, far quicker than the median full site page load time of 7.84, but still well below Google’s recommendation of 1 second or less.
Read MoreConsumer Responses To Negative Customer Service, November 2013 [CHART]
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
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