Posts Tagged ‘Customer Experience’
Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreWebsite Personalization Adoption, May 2014 [CHART]
Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.
Read MoreUS Companies With The Best & Worst Customer Service, May 2014 [TABLE]
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Read MoreCustomer Experience Leaders vs Laggards, May 2014 [TABLE]
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreFacebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog
David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.
Read MoreMost Important Areas Of Online Marketing Focus, 2012-2014 [CHART]
In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.
Read MoreCustomer Experience Ratings, 2011-2014 [CHART]
Among 268 companies measured, 37% achieved an excellent (7%) or good (30%) rating on the Temkin Experience Rating scale, a figure unchanged from last year.
Read MoreHow Marketing Pros Use Social Media Analytics, January 2014 [CHART]
The top way in which marketers were using social media analytics was campaign tracking (60%).
Read MoreBenefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]
About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.
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