Posts Tagged ‘Customer Acquisition’
Online Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreeCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read MoreTop Benefits Of CEO Social Media Use, May 2013 [CHART]
Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years,
Read MoreTop Purposes For B2B Email Marketing, March 2013 [CHART]
Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.
Read MoreSearch & Website Retargeting Goals, February 2013 [CHART]
Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.
Read MoreOf Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]
25% of marketers surveyed indicate that their team employs a growth hacker.
Read MoreSMB Marketing Budget Allocation: Customer Acquisition vs. Retention, March 2013 [CHART]
More than one-third of SMBs say they devote the majority of their marketing budgets to customer acquisition, while just 6% say they devote the majority to customer retention.
Read MoreMobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]
Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
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