Posts Tagged ‘Customer Acquisition’
Top Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Read MoreMarketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreMarketing Execs' Marketing Priorities For 2014 [CHART]
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Read MoreTop Benefits Of Marketing Automation Tools, May 2014 [CHART]
About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.
Read MoreMultichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Read MoreSmall Business Marketing Focus On Existing Customers, April 2014 [TABLE]
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.
Read MoreTop Marketing Objectives For Native Mobile Ads, August 2013 [CHART]
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
Read MoreContent Marketing Priorities For 2014 [CHART]
Curata has released the results of its third annual content marketing benchmark study.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreB2C vs B2B Content Marketing, October 2013 [TABLE]
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
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