Posts Tagged ‘Customer Acquisition’
Top 5 Online Marketing Success Metrics, January 2015 [CHART]
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MoreHow Small Business Owners Use Social Media, July 2014 [CHART]
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Read MoreTop Retail Revenue Drivers, September 2014 [CHART]
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
Read MoreNorth American Online Marketers' Top Goals, August 2014 [CHART]
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreTop Challenges For Small Businesses In Attracting & Keeping Customers, August 2014 [CHART]
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
Read MoreContent Marketing Metrics, Leaders & Followers [TABLE]
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
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