CPG Marketing Archives - Page 9 of 18

Email Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]

Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.

American Affluents' Attitudes Toward Shopping, July 2013 [CHART]

Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”

InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

David Erickson discusses the InfoScout app that gives consumer product brands insight into consumer demographics through an app that tracks consumer purchases and demographics.

Reasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]

Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.

Online Channels That Drive The Most CPG Revenues, July 2013 [CHART]

39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.

Customers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]

The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.

Offline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]

Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.

Share Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]

62% of those who saw a digital ad had little to no exposure to messaging delivered via television.

Tide's Scary Vines: A Carrie Remake [VIDEO]

David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.

Online Ad Spending By Industry, 2012-2017 [TABLE]

eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.