Posts Tagged ‘CPG Marketing’
Top Industries By Branded Video Views Worldwide, 2013 [TABLE]
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
Read MoreMost Successful CPG Product Launches Of 2013 [TABLE]
Based on new products (more than 190,000) that completed their first year in calendar year 2013.
Read MoreAd Performance Lifts From Top Audiences, Q4 2013 [CHART]
Targeting top audiences leads to a performance lift of 220%.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreCPG Coupon Redemption & Savings, 2008-2013 [CHART]
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.
Read MoreCPG Coupon Distribution Trends, 2008-2013 [CHART]
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
Read MoreMost Effective Super Bowl 2014 Commercials [TABLE]
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
Read MoreSocial Media Response Rates By Industry, Q3 2013 [TABLE]
A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.
Read MoreCPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
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