Posts Tagged ‘CPG Marketing’
Friskies' Dear Kitten Viral Video [VIDEO]
Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
Read MoreMobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreUS Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreUS CPG & Consumer Products Online Ad Spending By Channel, 2014 [CHART]
CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.
Read MoreUS CPG & Consumer Products Online Ad Spending By Objective, 2014 [CHART]
US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.
Read MoreUS CPG & Consumer Products Online Ad Spending, 2012-2018 [CHART]
US CPG and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
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