CPG Marketing Archives - Page 13 of 18

How eTailers Can Help Boost CPG Manufacturers' Sales, Q2 2012 [CHART]

100% of eTailers believed new product launches and exclusive product offerings would entice shoppers.

US Online CPG Sales, 2010-2015 [CHART]

Online CPG sales are expected to grow at a 25% compound annual rate from 2012 to 2015.

Beyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]

This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.

Viewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]

Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.

Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]

The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.

Email Volume Variance By Industry, Q4 2012 [CHART]

Email volume rose 5.4% year-over-year in Q4.

Beyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]

This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.

US Location-Based Mobile Ads By Industry, 2012 [CHART]

100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.

Product Packaging Satisfaction, February 2013 [CHART]

When it comes to overall product satisfaction, packaging matters to almost as many consumers as the brand itself.

Demographics Of Online CPG Buyers, August 2012 [TABLE]

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.