Posts Tagged ‘Coupons’
CPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
Read MorePsychology Of The eCommerce Checkout [INFOGRAPHIC]
This infographic from VoucherCloud illustrates how various factors influence the eCommerce checkout process.
Read MoreDigital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Read MoreHow Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]
Retailers are lagging in bridging online and offline customer experiences.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreMobile Shopping & Mobile Offers, December 2013 [TABLE]
61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months.
Read MoreHispanics & Online Coupons, December 2013 [CHART]
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.
Read MoreHow Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
Read MorePrimary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]
Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.
Read MoreSmart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]
Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.
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