Coupons Archives - Page 5 of 17

Coupons' Influential Over Brand Choice, April 2014 [CHART]

Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product.

Sources Consumers Use For Local Shopping, April 2014 [TABLE]

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

Lift In Email Performance With Coupon Incentives, Q4 2013 [CHART]

Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.

How American Men Research New Brands Of Grooming Products, August 2013 [TABLE]

More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.

Coupon Source Preferences By Generation, March 2014 [CHART]

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

Top Online Activities Of Mass Affluents, February 2014 [TABLE]

America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.

CPG Coupon Redemption & Savings, 2008-2013 [CHART]

Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.

Top Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]

More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.

How Online Channels Influence Shopping, Q2 2013 [TABLE]

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

CPG Coupon Distribution Trends, 2008-2013 [CHART]

CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.