Coupons Archives - Page 4 of 17

Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey.

Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.

Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).

More than 70% of US adult digital coupon users will redeem a coupon or code on a mobile device for online or offline shopping in 2014.

55.0% of US internet users 18 and older will redeem digital coupons or codes via any device for online or offline shopping at least once in 2014.

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.