Posts Tagged ‘Coupons’
Mobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreHow Mobile Content Encourages Brand Trust [CHART]
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
Read MoreCPG Coupon Redemption, 2007-2012 [CHART]
US consumers redeemed 1.55B CPG coupons in the first half of 2012, which represents a significant downturn of 11.4% from the same period in 2011.
Read MoreSmart Phone & Tablet Use While Out Shopping [CHART]
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.
Read MoreSocial Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreBusiness' Loyalty To Daily Deals Sites [CHART]
Businesses that run daily deals have proved that they are not loyal to any one site.
Read MoreOnline Coupon Searches By Category [CHART]
Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions.
Read MoreFactors That Influence Millennials' CPG Brand Selection [CHART]
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Read MoreAffiliate Marketing's Effect On Brand Reputation [CHART]
55% of online buyers always check for deals before purchasing, and 32% typically begin shopping on affiliate sites.
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