Posts Tagged ‘Coupons’
Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).
Read MoreAppeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.
Read MoreMobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]
Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.
Read MoreFinancial Activities On Mobile Devices By Device Type, February 2013 [CHART]
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
Read MoreTech Startup Success & Failure [INFOGRAPHIC]
90% of technology startups fail. This inforgraphic from Allmand Law looks at the successes and failures of well-known tech startups.
Read MoreAmerican Smart Phone Mobile Coupon Users, 2010-2014 [CHART]
eMarketer estimates the number of smart phone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011.
Read MoreAmerican Mobile Coupon Users, 2010-2014 [CHART]
The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smart phones.
Read MoreAmerican eCoupon Users, 2010-2014 [CHART]
eMarketer estimates that 92.5 million people in the US redeemed a digital coupon in 2012. By 2014, US adult digital coupon users will surpass 100 million.
Read MoreConsumers’ Savings From CPG Coupons, 2008-2012 [CHART]
Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.
Read MoreCPG Coupon Distribution, 2008-2012 [CHART]
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.
Read More