Coupons Archives - Page 10 of 17

Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]

45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.

Female Deal Shopping Motivations, May 2013 [CHART]

Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.

Consumer Attitudes Toward Rebates, May 2013 [TABLE]

83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.

Marketers' Social Media Plans, May 2013 [CHART]

This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.

Shopping Apps People Download, April 2013 [CHART]

Just more than one-third of respondents said they had downloaded an app specific to a particular store.

Customer Loyalty To Restaurants, May 2013 [CHART]

42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.

Interest In Geo-Targeted Coupons, April 2013 [CHART]

20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.

Top Mobile Shopping App Features, December 2012 [CHART]

Smart phone and tablet users said money-saving offers were the most important characteristics of apps.

American Mobile Coupon Growth, 2011-2015 [CHART]

Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.

US Online Coupon Users, 2011-2015 [CHART]

eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.