Posts Tagged ‘Cord Cutting’
Cable Cord Cutters, 2019-2024
By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions.
Read MoreTelevision Cord Cutters, 2016-2021 [CHART]
Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Read MoreAmericans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Read MoreDevices Nordics Use To Watch Video, December 2013 [TABLE]
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Read MoreLikelihood Pay TV Subscribers Will Cut The Cord, 2011-2014 [TABLE]
The percentage of pay TV subscribers who were likely to cancel their cable services had held steady between 2011 and 2014.
Read MoreMillennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
Read MoreTV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Read MoreCord-Cutting Intentions, April 2014 [CHART]
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
Read MorePay TV Subscription & Cord-Cutting, Q1 vs Q3 2013 [CHART]
Centris indicates that 8% of US households reported having eliminated their pay-TV subscriptions in Q3 2013, double the percentage from the Q1 survey (4%).
Read MoreConnected TV Users' Changes In OTT TV Viewing, November 2013 [CHART]
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year.
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