Posts Tagged ‘Conversions’
Reasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreAverage Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
Read MoreValue Proposition Testing [CHART]
The percentage of marketers who use value proposition testing to keep their messaging fresh and relevant.
Read MoreGmail In Search Will Extend The Reach Of Email Marketing
Google’s Gmail in Search trail could significantly extend the life of email campaigns.
Read MorePinterest vs. Facebook Marketing [INFOGRAPHIC]
Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.
Read MoreEmail Marketing Conversions [INFOGRAPHIC]
Monetate created this infographic to illustrate how to increase email marketing conversions.
Read MoreClarifying Social Media & Word Of Mouth Metrics [CHART]
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreLead Generation Content Funnel [ILLUSTRATION]
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Read MoreWhy US Execs Shift Budgets From Traditional To Digital Marketing [CHART]
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…
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