Posts Tagged ‘Conversions’
Google Product Listing Ads vs. Text Search Ads, November-December 2012 [CHART]
Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31).
Read MoreAverage Website Conversion Rates By Industry [CHART]
Average conversion rates broken down by industry.
Read MoreGlobal eTailing Challenges, November 2012 [CHART]
The leading challenge for eTailers was improving conversions, cited by 63.1% of respondents.
Read MoreRich Media Click-Through & Post-Click Conversion Rates By Viewability, September 2012 [CHART]
Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.
Read MoreEffect Of Speed-To-Call On Conversions, November 2012 [CHART]
Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.
Read MoreMost Valuable Conversion Rate Optimization Methods, November 2012 [CHART]
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MoreGoogle Product Listing Ads vs. Text Search, Q3 2012 [CHART]
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
Read MoreTop 5 Email Marketing Priorities [CHART]
37% of email marketers are focusing on greater use of analytics in order to optimize their email communications.
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