Conversions Archives - Page 3 of 6

Most Important PPC Objectives Worldwide, October 2013 [CHART]

Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.

Facebook Ad Performance Trends, Q3 2013 [CHART]

Facebook ad performance showed solid quarter-over-quarter growth again in Q3.

Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

Auto Lead Distribution & Conversion Rates, October 2013 [CHART]

Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.

Facebook Exchange Ad Performance, H1 2013 [CHART]

Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.

Top Landing Page Optimization Objectives, August 2013 [TABLE]

More than three out of five B2B marketers sought to increase leads from the landing page.

Landing Page Optimization Metrics, August 2013 [TABLE]

The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.

Facebook Ad Performance Metrics, Q2 2013 [CHART]

Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.

PPC Professionals' Areas Of Focus In 2014 [CHART]

85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.

Mobile Device Share Of Online Conversions, August 2013 [CHART]

A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.