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Posts Tagged ‘Conversions’

Social Video Advertising Metrics, April 2015 [CHART]

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

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Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

Direct-to-site customers represent the most valuable mobile commerce traffic segment.

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How Marketers Are Maximizing Their Value, August 2014 [CHART]

Marketers are most interested in improving customer segmentation and targeting.

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Marketers' Most Popular Online Metrics, August 2014 [CHART]

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.

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E-Commerce Conversion Rates By Device, Q1 2014 [CHART]

Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.

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Conversion Rates With Forms Using A "Submit" Button [CHART]

Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.

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Benefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]

About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.

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Frequency Of Email Testing [CHART]

64% of B2C organizations routinely track tests through the entire funnel.

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Top Marketing Priorities For 2014 [CHART]

In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.

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