Posts Tagged ‘Conversions’
Social Video Advertising Metrics, April 2015 [CHART]
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreHow Marketers Are Maximizing Their Value, August 2014 [CHART]
Marketers are most interested in improving customer segmentation and targeting.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreContent Marketing Metrics: Most Effective Activities, May 2013 [CHART]
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreConversion Rates With Forms Using A "Submit" Button [CHART]
Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.
Read MoreBenefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]
About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.
Read MoreFrequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
Read MoreTop Marketing Priorities For 2014 [CHART]
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.
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