Posts Tagged ‘Consumer Electronics Marketing’
Ad Spending For Consumer Electronics & Computing Industries, 2011-2017 [CHART]
Digital advertising spending by the US computing products and consumer electronics industry hit $2.83 billion in 2012, and that figure will rise to $4.66 billion by 2017.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreMost Effective TV Ads Of Q3 [TABLE]
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Read MoreTop Omni-Channel Shopping Categories, October 2013 [CHART]
A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreUS Online Ad Spending Share By Industry, 2011-2017 [TABLE]
eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.
Read MoreTypes Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
Read MoreMillennials' Preferred Shopping Method By Product Category, February 2013 [CHART]
Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.
Read MoreProducts Researched & Purchased On A Tablet, March 2012 [TABLE]
A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.
Read MoreAmazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]
When consumers visited a retail site online, 1 in 3 went to Amazon.
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