Posts Tagged ‘Consumer Electronics Marketing’
Consumer Electronics Buyers Evaluation Of Consumer Reviews, January 2013 [CHART]
Consumer electronics buyers heavily rely on reviews when making purchase decisions.
Read MoreWeekly eCommerce Holiday Sales, 2009-2012 [CHART]
Consumers bought their consumer electronics gifts early on during the 2012 holiday period (defined as November 18 – December 22), as sales dropped off as the season continued.
Read MoreOnline vs In-Store Purchase Preferences By Product Type [CHART]
Consumers preferred online for research and locating specific items. They preferred stores for returns and ‘knowing exactly what was being purchased.’
Read MoreGoogle Ad Conversion Rates By Industry, Q3 2012 [CHART]
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreTop Category Spenders On Video Ads In Q2 2012 [CHART]
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
Read MoreeCommerce Product Categories [CHART]
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Read MoreGlobal Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
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