Consumer Behavior Archives - Page 5 of 5

Affluent Millennials

81% of affluent millennials use Facebook every day.

Time Spent On Media

Consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices in 2010 than they did in 2009.

Nokia's Mobile Radar Demonstration

The mobile radar demonstration shows how a mobile device can use an active radar sensor to measure speed and the direction of movement of approaching objects, just as traditional RADAR would.

The Psychology Of Prices

If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase — well, maybe you are. Or maybe you’ve been fooled.

The Paradox Of Choice – Barry Schwartz

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Brain Plasticity

Scientists, with the help of Buddhist monks are unlocking mysteries of the brain. An interesting reports about brain plasticity and the effect of meditation on brain and emotions.

Old Skool Social Networking

An interview with James Fowler & Nicholas Christakis, MD, authors of Connected: The Surprising Power of Our Social Networks, in which they discuss how traditional social networks affect our behavior.

Neuromarketing – Acknowledging We're Hypocrites

But maybe I should be. I’ve been thinking more and more about the importance of not just psychology in marketing but of science, specifically brain science. Neuroscience.