Posts Tagged ‘Consumer Behavior’
How Often People Check Email, August 2015 [CHART]
A significant share of consumers are actively checking their email accounts throughout the day.
Read MoreMost-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
Read MoreHow Commercial Insurance Decision-Makers Use Social Media
Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.
Read MoreBusiness Professionals Primary Workday Distractions, November 2014 [CHART]
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Read MoreSocial Media Users By Network & Age, November 2014 [TABLE]
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Read MoreTop Factors Affecting B2B Customer Experience, November 2014 [CHART]
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreAbility To Predict Customer Purchase Behavior, June 2014 [CHART]
Three-quarters of digital media and marketing professionals are gathering data on current and potential customers, and 77% report an increase in data collection over the past year.
Read MoreThe Mobile Advertising User Experience
Many advertisers are unprepared to take advantage of mobile because they fail to appreciate the importance of the mobile advertising user experience.
Read MoreTelevision Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
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