Posts Tagged ‘Computers’
Multi-Device Path To Purchase [TABLE]
Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreTime Spent Watching Online Videos Worldwide By Length & Device [CHART]
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
Read MoreConsumer Electronic Devices Men Favor For Entertainment [CHART]
Men are favoring their computers—and not their televisions—when looking to be entertained.
Read MoreDaily Devices People Use For Shopping [INFOGRAPHIC]
More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.
Read MoreOnline American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Read MoreBoomers' Buying Power [INFOGRAPHIC]
Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.
Read MoreBaby Boomer Spending [TABLE]
hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.
Read MoreUS Smart Phone, PC & TV Users, 2008-2012 [CHART]
The smart phone audience is creeping closer to PC audience levels.
Read MoreTop Technologies Essential For College Students [CHART]
Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.
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