Posts Tagged ‘Computers’
Importance Of Mobile-Optimized Websites, May 2013 [TABLE]
78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.
Read MoreDevices Used To Visit Social Media Sites By Gender, March 2013 [CHART]
The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.
Read MoreDevice Ownership Among American Children & Teens, November 2012 [TABLE]
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
Read MoreMost Popular Gaming Devices Of Tablet Owners, May 2013 [CHART]
50% of tablet owners played a video game on their device in the past 30 days.
Read MoreAverage US Search CPC By Device, Q1 2013 [TABLE]
The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.
Read MoreUS Search Ad Spending vs. Clicks By Device, Q1 2013 [CHART]
In Q1 2013, the tablet and phone accounted for nearly 20% of paid search clicks, but the devices only garnered about 14% of search spending.
Read MoreDevices Used To Go Online, July 2011-January 2013 [CHART]
On average, 43.5% of participants accessed the internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012.
Read MoreBroadcast TV Content Completion Rates Online By Device, 2012 [CHART]
Compared to the average, completion rates for TV-related content (such as full episodes of TV shows) are 12.5% higher on PCs (45% vs. 40%), 31.4% higher on tablets (46% vs. 35%), and 33.3% higher on mobile phones (36% vs. 27%).
Read MorePopular Features Of Local Business Search Sites By Device, December 2012 [TABLE]
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Read MoreMillennial Early Adopters' Media Use, March 2013 [CHART]
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.
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