Computers Archives - Page 16 of 29

Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

Time Spent Online By Platform & Demographic, April 2013 [CHART]

In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.

Connected Device Ownership Among Tablet Owners, April 2013 [CHART]

The vast majority of consumers who use tablets also own a host of other web-enabled devices.

eCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]

During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.

Video Engagement: Live vs On-Demand Video, Q2 2013 [CHART]

While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.

Device Ownership By Income Level, September 2013 [CHART]

Tablet owners tend to have higher incomes than smart phone and PC owners.

Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

Length Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]

Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.

Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.

US Digital Cross-Platform Audience, April 2013 [CHART]

The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.