Posts Tagged ‘CMOs’
CMOs & CIOs Attitudes On The Need For Marketing/IT Alignment, August 2013 [CHART]
44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.
Read MoreCMOs' Top Concerns, July 2013 [CHART]
30% of CMOs said they’re concerned with creating sustainable and engaging customer relationships, with another 22% stressing customer experience.
Read MoreAverage CMO Tenure, 2004-2012 [CHART]
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.
Read MoreTop Developments That Will Affect Email Marketing In Next 12 Months [CHART]
CMOs see social media and mobile most affecting email programs in the future.
Read MoreCMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
Read MoreCMOs' Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Read MoreCMO Confidence In Social Marketing [CHART]
Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
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