Posts Tagged ‘CMOs’
CMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
Read MoreCMOs' Expanding Roles & International Relationships, March 2014 [TABLE]
CMOs responding to the study feel that their experience with strategy (91%) and general management (72%) sets them up for an enhanced role within the organization.
Read MoreAmerican CMOs' Social Media Spending Plans, February 2014 [TABLE]
This latest survey finds current social spend at an average 7.4% of budgets, a figure unchanged from 2 years ago.
Read MoreMeasuring The Business Impact Of Marketing Spending, February 2014 [CHART]
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.
Read MoreCMOs’ Projected Changes In Online Marketing & Traditional Ad Spending, August 2011-February 2014 [CHART]
Forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off.
Read MoreHow CMOs Make Decisions About Website Changes [CHART]
MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.
Read MoreCMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]
82% of CMOs feel underprepared for the “data explosion.”
Read MoreImportance Of Proving Marketing ROI In Next Year, September 2013 [CHART]
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.
Read MoreC-Suite's Support For Digital Business Initiatives, September 2013 [CHART]
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
Read MoreCMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]
2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
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