Posts Tagged ‘CMOs’
CMOs Attitudes Toward Collaboration With CIOs, July 2014 [CHART]
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
Read MoreMarketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
Read MoreFundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Read MoreFortune 500 CMOs' Biggest Challenges, 2014 [CHART]
Reaching consumers across digital touchpoints was the second-biggest challenge among Fortune 500 CMOs for this year.
Read MoreGlobal Executives' Top Sources Of Industry News, June 2014 [CHART]
A majority of global executives rely on email newsletters for industry-specific news.
Read MoreMarketing Execs' Marketing Priorities For 2014 [CHART]
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Read MoreTopics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]
Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.
Read MoreFrequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]
80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.
Read MoreKey Skills Expected Of Future CMOs, May 2014 [CHART]
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Read More2014 Social Landscape [INFOGRAPHIC]
Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.
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