Posts Tagged ‘CMOs’
CMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).
Read MoreCustomers' Priorities According To US CMOs, September 2014 [CHART]
US CMOs believe customers prioritize superior product quality and excellent service over low prices.
Read MoreCMOs' Perception Of Their Social Media ROI, September 2014 [CHART]
The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.
Read MoreCMOs' Forecasted Media Spend, Online vs Traditional, 2011-2014 [CHART]
CMOs surveyed for the report in August now forecast a 10.8% increase in digital marketing spending over the next 12 months.
Read MoreUS CMOs' Traditional Advertising vs Online Marketing Spending, 2011-2014 [CHART]
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Read MoreCMOs Top Concerns, August 2014 [CHART]
A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.
Read MoreCMOs' Use Of Predictive Analytics, August 2014 [CHART]
About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.
Read MoreMarketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
Read MoreTop Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
Read MoreExecutives Who Favor Digital Transformation By Role, April 2014 [CHART]
CMOs were the most likely to support digital transformation efforts.
Read More