Posts Tagged ‘Click-Through Rates’
North American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]
Opens and click-throughs were highest on Saturdays and Sundays.
Read MoreNorth American Email Marketing Metrics By Daypart, Q4 2012 [TABLE]
Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.
Read MoreTablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]
Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.
Read MoreEmail Personalization Metrics, March 2013 [CHART]
For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
Read MoreUS Ad CTR Benchmarks By Format [CHART]
In the US, the average click-through rate (CTR) for in-stream video ads was 1.11% in 2012, up from 1.03% in the previous study (covering Q2 2011 – Q1 2012).
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q4 2012 [CHART]
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%.
Read MoreEmail Speed Of Response, March 2013 [TABLE]
An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.
Read MoreEmail Marketing Performance By Daypart, Q4 2012 [TABLE]
A plurality 40% of emails were sent between 8 AM and 11:59 AM, with that time frame accounting for 42% of transactions.
Read MoreMarketers' Knowledge Of Mobile Email Metrics, August 2012 [CHART]
31% of email marketers do not know their mobile email open rate.
Read MoreFacebook Ad Metrics, Q4 2012 [CHART]
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.
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