Posts Tagged ‘Click-Through Rates’
Website Ad CTR By Referring Domain, November 2013 [CHART]
Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.
Read MoreGlobal Email Marketing Open & Click Rates, Q1-Q4 2013 [CHART]
Consumers opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week.
Read MoreGlobal Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]
Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreEmail Open & Click-Through Rate Trends, Q4 2009 – Q2 2013 [CHART]
The average business-as-usual (BAU) email open rate in North America fell to 28.8% in Q2 after hitting a multi-quarter peak of 31.1% in Q1.
Read MoreOnline Video Ad Metrics By Size, Q1 2013 [TABLE]
The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.
Read MorePre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.
Read MoreGoogle Product Listing Ad CTRs, January 2012-July 2013 [CHART]
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).
Read MoreFacebook Exchange Ad Performance, H1 2013 [CHART]
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
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