Click-Through Rates Archives - Page 3 of 13

Share Of Clicks By Search Ad Position & Device, September 2014 [CHART]

The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.

Email Open & Click-Through Rates, 2010-2014 [CHART]

Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).

Email Open & Click Rates By Subject Line Length, 2013 [CHART]

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

Luxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]

The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.

Search Advertising Trends, Q3 2014 [TABLE]

Search ad click-through rates in the US saw significant year-over-year increases.

Google's US Search Ranking Factors, September 2014 [CHART]

Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.

Google Organic CTR Study [PRESENTATION]

Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.

Google Ads' Influence Organic Click-Through Rates [CHART]

On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.

Click-Through Rates For Google Organic Results By Ranking Position [CHART]

Click-Through Rate For Google Organic Results By Position: On average, 71.33% of searches resulted in a page one Google organic click.

Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.