Click-Through Rates Archives - Page 11 of 13

Most Successful Brand Video Metrics, 2011 & 2012 [CHART]

Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).

Once ads reached 60% viewability, and kept rising, clicks—and post-click conversions—rose alongside.

For ads that were actually viewable—defined as 50% viewable for at least one second—clickthrough rates averaged 0.34%, a 54.5% lift.

GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.

The average CTR for links shared on Twitter ranged between 1.49% and 1.76% during the weekdays, but jumped to about 2.5% during the weekend.

This infographic by WordStream breaks down Google’s daily ad revenue.

US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.

Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.

40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.

In-stream video ads performed dramatically better than both standard banners and banners involving rich media.