Posts Tagged ‘Classified Advertising’
Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreUS Online Ad Revenues By Channel, 2013-2018 [CHART]
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
Read MoreUK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.
Read MoreUK Online Ad Spending By Format, 2012 & 2013 [TABLE]
Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.
Read MoreUS Online Ad Spending Growth By Format, 2012-2017 [TABLE]
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Read MoreUS Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
Read MoreUS Digital Ad Spending By Format, 2011-2017 [TABLE]
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreTop In-Stream Video Advertising Verticals, June 2013 [CHART]
About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.
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