Posts Tagged ‘Citizen Branding’
Beyond Social Media: Brandjacking [PODCAST]
This week’s highlights include a case of hijacked hashtags, Cheerios app fail, how social media shares the pain of a national tragedy, and Instagram’s suicide note.
Read MoreThe Jeep Wave
David Erickson discusses The Jeep Wave as an example of how social norms can form around brand that form the basis of social tribes.
Read MoreOnline Politics Is The Same Old, Writ Large
This year, online politics has really come into its own.
Read MoreCitizen Branding On The Campaign Trail
Watch Baracky: The Movie, an example of citizen branding of a candidate.
Read MoreCitizen Branding Through Fanboy Ads
Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding
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