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Posts Tagged ‘Cinema Advertising’

Top Contributors To Global Ad Spending Growth, 2013-2016 [CHART]

Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.

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US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]

Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.

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Global Ad Spending Growth By Medium, Q1-Q3 2013 [CHART]

Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.

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Global Ad Spending Growth By Medium In 2014 [CHART]

Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.

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Global Ad Spending Share By Medium, 2013 vs 2016 [CHART]

ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.

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Global Ad Spend Growth By Medium, H1 2013 [CHART]

Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).

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Global Ad Spending Growth By Medium, 2012-2015 [CHART]

Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.

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Trust In Advertising, September 2013 [CHART]

84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.

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Global Ad Spending Forecast By Medium, 2012 vs 2013 [TABLE]

Warc believes that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January.

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Global Ad Spending By Medium, 2012 vs 2015 [CHART]

By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.

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