Choice Archives - e-Strategy

The Paradox Of Choice – A Lecture by Professor Renata Salecl

Professor Renata Salecl explores the paralyzing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us?

The Paradox Of Choice – Barry Schwartz

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.