China Archives - Page 3 of 11

Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Influences Over Consumers' Purchase Decisions, November 2014 [CHART]

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

Why Consumers Go Online, November 2014 [TABLE]

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

Advertising Cost Per App Install By Country & OS, Q3 2014 [CHART]

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

Consumers Text Messaging With Brands, September 2014 [CHART]

2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.

Purchase Considerations For Smart Watches By Select Countries, August 2014 [TABLE]

Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.

Marriott Goes Virtual & GoPro Goes Pro [PODCAST]

Episode 66: David and BL discuss Facebook anonymity, the Hong Kong protesters, GoPro NHL deal, Marriott’s virtual reality play, and much more.

Online Video Viewing Penetration In Select Countries, June 2014 [TABLE]

Penetration in the East Asian country reached nearly 96%.

Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

Weekly Time Shopping Offline & Online By Country, July 2014 [CHART]

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.